Jerome Puma - Table of Contents.................John Larkin - LINKS .................. 2002 Larkin Premium Exposition

The Jerome Puma Larkin Company Collection -
Advertising

Jerome Puma Collection - Table of Contents

The key to Larkin's success was not only in its philosophy of "factory to family - avoid all costs that add no value," but also its methods of advertising to the homemakers in the United States. Trade cards were included with purchases, and many scrapbooks, a popular hobby of the late 1800's and early twentieth century, were filled with Larkin advertising items. The immense variety of advertising printed by Larkin on its own presses, has captured the attention of many collectors.

The impact of Elbert Hubbard on Larkin's pre-1892 advertising is evident in these early items.


Click on illustrations to enlarge

1905 Calendar

1904 Calendar

Detail of previous illustration

US Presidents trade cards -Grover Cleveland

US Presidents trade cards - Grover Cleveland

US Presidents trade cards - Millard Fillmore

Larkin Building at the Pan-American Exposition

Visitor pass to the Larkin complex in Buffalo (oftentimes a free trip for enterprising secretaries in the Clubs of Ten)

Reverse side of previous illustration

Trade card added in a soap order

Trade card added in a soap order

Trade card added in a soap order

Trade card added in a soap order

Trade card added in a soap order

Trade card added in a soap order

Heavy paper store display

Heavy paper store display

Reverse side of previous illustration

Larkin reply envelope, c. 1890

Rare Larkin
Soap Dish, c.1895


Questions about Larkin products, premiums, etc. should be forwarded to Jerry Puma.
Photos and their arrangement © 2002 Chuck LaChiusa
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